The 6 must have tools to run a profitable YouTube channel

Do you know that Youtube is the second most visited website on the internet? YouTube started off as a platform for entertaining content, but it has also become a great place for marketing in recent days. And yet, YouTube marketing is one of the most overlooked parts of social media marketing. Sure, it is more of an online video platform, but it also serves as a social network. It creates a connection between the viewers and the brand. You would be wrong if you thought your audience might not be on Youtube. YouTube has all kinds of people coming in every day and hence unlocks multiple marketing opportunities. In fact, according to Google, the number of viewers who rely on YouTube content to purchase something stands at 68% of YouTube users. That’s a lot! But it also stands true that YouTube marketing is very competitive and time-consuming. One can not just dive into YouTube and expect results right away. But with great content, a strategy and some marketing tools, you can easily push your brand off the ground. We are here to point you towards 6 of the best tools you will need to help your YouTube channel do well.

YouTube already spoils its creators with several tools for them to improve their content. YouTube Academy, YouTube Studio, YouTube Audio Library, YouTube Analytics are some of the tools provided by YouTube that one can use at any time, for free! However, for this blog, we are focusing on tools outside of YouTube, starting with…


TubeBuddy is a certified browser extension that handles everything possibly related to YouTube marketing. The extension connects directly to your YouTube dashboard. It provides several features such as YouTube SEO tools, In-depth analytics, productivity tools and much more.

Tubebuddy homepage
Source: TubeBuddy(

Key Features:

  • Advanced Keyword Research
  • SEO Studio
  • Rank Trackings
  • Best Time to Publish
  • Channel Valuation
  • Video A/B Testing
  • End Screen Templates

It focuses on all aspects of YouTube Channels and how to bring them to their best value. TubeBuddy claims to cut the publishing time by half, saving you a lot of time. It also allows you to analyse your content and how it will perform before uploading. The best part about TubeBuddy is that it is YouTube certified, which makes it trustworthy. However, the only drawback we could find was that only one license is allowed per channel, which makes managing multiple channels a little difficult. The range of features it offers does seem overwhelming at the first glance, so here is a tutorial on how to use TubeBuddy for your channel’s benefit.

Tube Buddy Pricing:

The extension is free to install and includes basic tools. If you want advanced tools, the pricing plans shift from $7 to $40 a month.


If you have been around the YouTube creator scene long enough, we are sure you would have heard of VidIQ at least once. Another YouTube certified extension that holds all your YouTube marketing needs in one place. It is definitely a marketing tool that has a unique idea of promoting content. Rather than focusing on subscribers, it revolves on tags, watch-time, social shares, etc. YouTube algorithm is tricky, everything from watch-time to the tags can shift the performance of the video by a lot. VidIQ helps increase your channel’s chance of getting discovered by increasing the library of tags on your videos. It provides detailed reports on different types of content and their audience, which makes it easier for you to fine-tune your content to match your audience’s liking.

Key Features:

  • Keyword Tool
  • Scorecard
  • Channel Audit Tool
  • Competitors Tool
  • Trend Alerts
  • Real-Time Stats Bar
VidIQ scorecard UI
Source: vidIQ(

You can get a total evaluation of a YouTube video through the vidIQ scorecard. And by that, we mean any YouTube video, not just yours. It can be quite useful to analyse content similar to yours and get pointers from the information. vidIQ uses views per hour(VPH) metric to find trending subjects on YouTube. And there is nothing more important than staying current in the YouTube world. So this is an important feature to keep on your shelf. It is sad for important features like keyword research would need you to upgrade to the pro plan. And the fact that the features are relatively limited on the mobile version are the only drawbacks of this tool. However, it is worth the price.

VidIQ Pricing:

The free version of the tool gives you the most basic features, however, we believe that the pro plan holds all the features that are essential, especially the keyword research. The pro plan starts from $7.50 per month and stretches to the boost+ plan which is priced at $415 per month.


Primarily focusing on the Indian market, Vidooly is a tool that combines video analytics, market research and intelligence tools. It can give you insights into popular creators that make similar content as you. It helps you identify the patterns of their content and marketing.

Key Features:

  • Leaderboard
  • Brand Intelligence
  • Analytics & Measurement
  • Creator Dashboard
  • Brand Safety
  • Multi-Channel Network Suite
Vidooly homepage
Source: Vidooly(

Vidooly makes use of AI to provide insights into your audience. The best part of this tool is that it allows you to compare your content’s performance with other creators in your genre and even find out their most influential audience. Not only does that open up opportunities for you to gain more knowledge on their strategy but also allows you to widen your network. The price of the tool however will be sure to make your eyes go wide. There is no free version of this tool available.

Vidooly Pricing:

The creator dashboard, the most basic plan, starts with $9 a month. The higher side of the range goes to the Brand Intelligence plan which starts with $999 per month.


Cyfe is a tool that monitors and lays out all your data into one dashboard, making it easy to use. You can monitor just about anything with this tool, from your social media reach to your sales or even the analytics behind your website. If you have to report to your clients, you can automate the reports by bringing all the client data within one dashboard. This tool allows you to do tasks on a large scale with ease. You can also use Cyfe to track your finances and sales. It is an all-rounder when it comes to tools.

cyfe homepage
Source: Cyfe(

Key Features:

  • Custom Data Widgets
  • Embedded Analytics
  • White Label Dashboards

Custom dashboards unlock several opportunities for your YouTube Keyword research. You can gather information on the traffic for your target search words across different platforms and then plan out your content accordingly.

Cyfe Pricing:

If you are a solo creator, then there is a solo plan available for $29 a month. As users and clients are added to the plan the plans range from $49 a month to $150+ a month. One of the pros of this tool is that you do not have to upgrade to higher plans just to be able to access more features.

Social Blade

Social Blade allows you to track your performance and more statistics through several platforms including YouTube, Twitter, Instagram, and Twitch. You can get free analytics for any brand or creator. Since this is a freemium tool, it makes it even better. Moreover, it is really simple to use, you just type in the name of the channel or the username of the brand or creator you wish to analyse and viola. Social Blade has its own ranking for channels based on certain aspects, which helps with tracking your progress through time. The biggest con of this tool is its singular focus on analytics alone. There are no other functions or features provided by Social Blade.

social blade analytics UI
Source: Social Blade(

Key Features:

  • Analytics

Social Balde Pricing:


Napoleon Cat

Interacting with your audience and receiving feedback is very important to track your success in releasing good content. Napoleon Cat is an all-in-one social media tool that allows you to manage your YouTube channel efficiently. Its social inbox feature gathers all the comments and messages from your channel and allows you to reply to them one by one. Napoleon Cat also allows you to manage multiple YouTube channels at the same time, which makes it easier for anyone with more than two accounts on YouTube.

napoleon cat homepage
Source: Napoleon Cat(

Key Features:

  • Social Media Engagement Tool
  • Analytics
  • Automation Tool
  • Publishing Tool

Automation tool allows you to smoothen the workflow and save time while improving your user experience. It also allows you to assign different team members to respond to the messages quickly to keep the audience engaged. This helps especially with channels with huge subscribers. This saves time for everyone on your team. You can add more profiles and users if you have teammates, however the price of the plan increases for every user or profile added to your plan.

Napoleon Cat Pricing:

There are three plans you can choose from: a standard plan which is perfect for small and medium channels which is billed at $21 a month, a pro plan which is perfect for channels that require high engagement or have multiple accounts, billed at $42 a month and a custom plan where you can pick out the features you want from the tool.

That concludes our list of great tools you can use for YouTube marketing. Do you know any tools that you think should be added to this list? Let us know in the comments below.

The Purple Papaya Blog

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