Photography is about compelling story telling. “The words “art” and “business” are seldom used in the same sentence. They’re two separate entities that don’t really have anything to do with one another, right? Wrong! The truth is, they go hand-in-hand. Art feeds business, and business sustains art.” And our art of Photography remains unmatched.

Project Brief

Most people can’t tell how a piece of fabric looks until they see a photo of it in their space. This is a huge problem for designers, but also for anyone who wants to make sure that the new outfit they’re ordering online will match their existing decor.

We found a way to take professional photographs of fabrics using only natural lighting and one light source. So that we can capture every detail in rich colour tones without any shadows or glare from artificial lights. This allows us to produce stunning images like these.

Project info

Photographer: Danish Puri

Client: Abees Clothing

Date: September, 2021

Category: Photography

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