Blogging is surely one of the best ways to make people stay longer on your website. But how do we get them to come to your website in the first place? How do we write an SEO friendly blog post? Well, this is where SEO plays a huge role. One company that has cleverly used SEO to their advantage is Flexiple.com. Their organic traffic went from 4,000 to 40,000 in the last six months, raising their revenue from 0 to $1 million by mostly relying on SEO. More than 50% of their leads were due to SEO. SEO brings quality traffic to your website with little effort. When speaking of marketing strategy, it is said that maintaining quality SEO blogs can be considered 1/3rd of your overall marketing required. Statistics point that businesses with consistent blog content enjoy 67% more leads each month than companies that don’t use blogging and SEO to their advantage.
Did you know that 70% of searches online start on Google? So it is only natural for us to produce content that we want to be ranked high on Google. One of the top criteria of a Google search result is high-quality content. However, even with high-quality content, if it is not optimised for search engines, people may miss it. SEO is all about small changes that make a big difference together. So, what are these changes and how to implement them in your content? Let us find out.
How to Write SEO Friendly Blogs
The overall goal of your blog should be to offer information that is useful to both users and search engines. Other than making sure to have useful content, here are few things you need to pay attention to if you want to write SEO friendly blogs.
Keywords are essential when it comes to SEO and blogs. Keywords are search terms entered on search engines by the users. To rank higher on search engines, it is important to understand how the user searches for the content they need. And according to a recent analysis by Ahrefs, around 69.7% of search queries contain four or more words. These keywords, known as long-tail keywords, outrank generic 1-2 word keywords by 3 to 6%.
If your topic is related to writing a blog, then your keywords will be “How to write a blog” rather than “blog” or “blog writing”. The key here is to match what the user may type in to search for certain content.
An Effective Title
The title is the first element of your SEO optimized blog that the user or a search engine interacts with. And it should contain information on exactly what they will get to see in your blog. Using Keywords in the title is one of the most important steps in making your blog SEO friendly.
Structure Your Blog
Defining different parts of your blog helps your users to read and understand your content better. Typically, a blog should have: a title, Introduction, Main Body and Conclusion. The Main Body of your blog can be broken into smaller sections, which is in fact ideal.
Use Headings Correctly
There is a hierarchy in the headings of a blog, right from the title to the ending. There are six different types of headers, from H1 tags all the way to H6. These heading tags help keep your articles organised which is another attribute search engine crawlers look for in a blog.
Your title is always H1, you never have more than one H1 tags per blog. Your subheadings are H2, which help section out your blog into readable parts. H3 are sub-divisions of the content that comes under H2. H4, H5, H6 continue these sub-divisions. Most Blogs go as far as H3 or H4. If you scroll up and see, you will find that this blog uses only H1, H2 and H3 tags to keep it simple.
Googles crawl bots pay special attention to these headings. It is recommended to use your keywords in H1 and H2 tags.
Count Your Words
Words are precious. In this case, the number of words you write per blog is important. Usually, most readers do not have time to read long blogs. In fact, according to Semrush, 75% prefer reading articles under 1,000 words. However, longer articles are preferred by search engines as they are comprehensive.
So the goal here is to satisfy both the users and the search engines. You could write long blogs but make them easier to skim through. Write shorter paragraphs, use illustrations, graphs or pictures to make your users understand without having to read everything in detail.
Link Inside and Outside Your Website
Links show Google that your content is reliable. These are called Outbound Links. Having outbound links to other sources show search engines that your content is legitimate. There also internal links, which allow you to link your own pages. This is efficient as it lets search engines discover new pages on your websites. They also help the readers to find more information on the topic without leaving your website. They keep readers on your website longer.
Optimise Your Meta Description
Meta Description is the tiny bit of summary of your blog. It can be seen in the results under the link to your blog. The description should hold information on what readers should expect out of your blog. It is usually less than 200 characters, which is according to the norm of Google search result width. Do not forget to include the keywords in your meta description for your SEO optimized blog.
Images and Media Elements
Images and Videos are far more engaging than plain text. It also gives busy readers an easy way of understanding the content without having to read everything in detail.
Google crawl bots are yet to understand the context of media in a blog. This is where media names and alt text come into play. Alt text refers to textual description of images. It does not just help with helping search engines understand images, but also helps visually-impaired users.
Alt texts describe what is happening in the image and it helps Google understand why the image is in your post. Alt text allows images from your blog to be seen in the images section of Google search. This increases the chances of your blog being found.
Bad (missing alt text): <img src="landscape.jpg"/> Bad (Keyword stuffing): <img src="landscape.jpg" alt="this is an image with an example of bad alt text where the alt text section has been bombarded with keywords and other relevant and non relevant info"/> Better: <img src="landscape.jpg" alt="mountains"/> best: <img src="landscape.jpg" alt=" mountainous landscape with a waterfall"/>
By 2025, 73% of internet users will access the internet solely via mobile devices. It is high time people start optimising their content to suit mobile phones. You can use this tool to check whether your site is mobile-friendly.
Like we mentioned, these are just small changes that will make a huge difference. Do not forget that at the end of the day you are writing for the readers. Make sure they have a quality experience while reading your blogs and they will share your work with others.
Impacts of SEO and Blogs
Writing SEO friendly blogs have a lot of perks. Blogs, in general, increase the visibility of your website by widening the reach in search queries while making sure you connect with your readers. But most importantly they improve the user experience. They also open up chances for your customers to interact with you. Overall, updating blog posts can increase traffic by 106%. This is why updating quality content consistently is crucial to your website.
Now that you know more about SEO blogging, it is high time you implement these techniques into your content. There are several free and paid SEO services that can help you figure out SEO blogging better. Here are few free SEO Tools you can look into: SEMrush, SEO Minion and Varvy.
Do monitor the engagement on your site before and after implementing SEO and let us know how much it has changed your website.