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How an SSL certificate can impact your website and your business?

How an SSL certificate can impact your website and your business?

We have entered an era where we do everything on the internet. Communication, shopping, payments and just about anything. With the increasing reliance on the internet, we also need to pay attention to the security of our personal data. Did you ever come across a website that showed a “Your connection is not private (or secure)” error as you clicked on it? Sounds scary, doesn’t it? to know more on how not having SSL can impact your business continue reading.

As a consumer of the internet, you need to understand what that error means. It simply means that your browser cannot verify whether the website is safe to visit. You can recognise a secure site by checking for a padlock symbol next to the URL and https:// at the beginning of the URL. If you have noticed that some sites have http:// at the beginning of their URL, it means that they do not provide a secure connection. The “s” in https:// shows that your connection to the website is safe and encrypted. The technology that allows safe and encrypted connections to the website is called SSL, which stands for Secure Sockets Layer. To put it simply, the error shows up because your browser does not detect a valid SSL certificate linked to the website.

So, what is an SSL Certificate?

When you are browsing on the internet, data is sent to and fro from one point to another. When this is done without an SSL, it is sent in plain text which can be accessed by anyone including hackers. What an SSL does is encrypt the data and transfer it safely. Other than encrypting the data, it also authenticates your website. It contains public and private keys which are used for encrypting and decrypting data. The data encrypted with the public key can only be decrypted with the private key. The public key along with the website’s identity is used to verify the server’s identity, whereas the private key is kept safe from hackers.

your connection isn't private prompt

Why do I need an SSL Certificate?

If you have a website, then you may wonder if it is really necessary to have an SSL certificate. Well, it is no longer a luxury but a necessity and here is why

Data Protection:

As we mentioned already, SSL’s main function is to encrypt data and maintain a secure client-server communication.

Authentication and Trust:

To install an SSL certificate, you will have to go through a validation process overlooked by Certification Authority (CA). Once the identity is proven, your website gets trust indicators. When your clients see the padlock symbol next to the URL, they automatically let out a sigh of relief knowing that their data is secured.

SEO Ranking Boost:

Search engines favour HTTPS websites over HTTP. Google made SSL mandatory in 2018, which means a warning message of “Not Secure” will be shown on the URL bar of the browser, or worse, “Your connection is not private” would be the first thing someone sees after they open your website. This may push people away from your site.

PCI/DSS Requirements:

PCI DSS stands for Payment Card Identity Data Security Standard which is a set of security standards that overlook online payments. According to PCI, for your website to be able to receive online payments, it needs an SSL certificate to allow safe and secured transactions.

Webpage Load Speed: 

SSL works with HTTP/2 which results in faster webpage load speed.

how an ssl certificate works

What are the types of SSL Certificates available?

SSL Certificates are not all the same. There are different types based on the number of subdomains owned or domain names, etc. It is important to know which one suits the needs of your website the best. Listed below are different types of SSL and their purpose:

Single Domain SSL Certificate: 

As the name suggests, it protects only one domain. It cannot be used to protect subdomains.

Extended Validation SSL Certificate (EV SSL):

The certificate shows the padlock, HTTPS, business name and country. It provides the highest degree of security because of the thorough examination conducted before the certificate is issued.

Unified Communications SSL Certificate (UCC SSL): 

AKA Multi-domain SSL certificate, allows multiple domain names to be on the same certificate. They can cover up to 100 domain names.

Domain Validated Certificates (DV SSL): 

These offer a low level of encryption.

Wildcard SSL Certificate:

A Wildcard SSL used for a domain can also be used for its subdomains.

Organisation Validated Certificate (OV SSL):

These certificates verify the identity of your organisation and domain. They offer medium level encryption.

No SSL means no security. Most internet users today understand the need for internet security, which is why seeing a “Not Secure” next to the URL can be a repellent that keeps people away from your website. Not only does it affect the security but also the performance of the website, your website may not take precedence over other sites in search engine results. There are also chances of lookalike domain users impersonating your website. All of this in turn will cause a lot of damage to your brand identity. This is why it is important for you to get an SSL certificate and now. Getting an SSL certificate is pretty easy and straightforward, you can read more about how to get an SSL certificate in detail here. Do remember that SSL certificates come with an expiry date and will have to be renewed.

On the whole, it is a necessity for websites to own an SSL certificate. There are wide assortments of benefits that come with owning one. So, investing in one is a win-win situation for both you and your customers.

The Purple Papaya Blog

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Very interesting and insightful

Lekhya Reddy

Very informative!

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